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Welcome to HOKA
At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.
We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.
Where we came from
HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their first shoe, the Mafate, completely disrupted the industry's minimalist leanings with its oversized shape and high-cushion design. It quickly won over elite ultramarathoners and it wasn’t long before word was out. The rest, as they say, is history.
Hoka means 'to fly'
Our brand was inspired by the sensation and pursuit of flying down a mountain. Te reo Māori has a word, Hoka, that means “to fly” that perfectly captures this feeling. We acknowledge our connection to this language and have deep respect and gratitude for Māori language and culture.
“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”
HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud
What Makes Us Different
Wearing our shoes is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride.
The Shoes That Made Us
Click the arrows to see the history of our key trainers.
Swipe to see the history of our key trainers.
Prototype
Where it all began; a shoe to make running feel effortless.
Mafate
The original HOKA, inspired by the trails of Mt. Etna.
Bondi
The original max-cushion road shoe.
Stinson
The original all-terrain shoe.
Clifton
The road shoe that helped HOKA hit the mainstream.
Challenger
Lightweight HOKA cushioning for all terrains.
Speed EVO
The track spike that put us on the map at the Olympic trials.
Speedgoat
The trail shoe built for the toughest terrain on Earth.
Arahi
The shoe that showed "stability" needn't mean heavy.
Gaviota
Combining maximum support and maximum cushioning.
Torrent
HOKA cushioning and ride in a lightweight package.
Mach
The shoe for the everyday tempo run.
EVO Speedgoat
A high-performance take on the trail franchise.
Carbon X
The racing shoe that broke the 50-mile World Record.
Tennine Hike GTX
Bringing HOKA innovation to hiking.
Bondi X
The carbon plate for everybody.
Mafate Speed 4
A pinnacle product for technical trail.
Rocket X
A best-in-class product geared for elite performance.
Cielo X
A pinnacle race shoe designed for record breakers.
Mafate X
HOKA plushness meets carbon propulsion on the trail.
Our Impact
Sustainability encompasses everything we do here at HOKA. It’s not just about sustaining the environment. It’s how we work with each other. How we make decisions for our business. How our customers feel the impact of our actions. It is something we all do together.
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From head to toe, road to trail - we've got you covered.
