TOGETHER WE FLY HIGHER

00:14 It was in another lifetime, one of toil and blood.

00:18 When blackness was a virtue, the road was full of mud.

00:23 I came in from the wilderness, a creature void of form.

00:27 Come here, she said, I'll give you shelter from the storm.

00:33 Let's go, Sonny, bring it up.

00:35 There we go.

00:36 Bring it up, bring it up, bring it up.

00:38 Nice.

00:40 And if I pass this way again.

00:42 That's the highest.

00:57 You got this, right?

01:03 Let's go!

01:08 You feeling alright?

01:08 Right here next to the tower.

01:10 You got time.

01:11 Everything up to that point had been left unresolved.

01:16 Try imagining a place where it's always safe and warm.

01:19 Come in, she said, I'll give you shelter from your storm.

01:27 I'm really tired.

01:30 Let's go.

01:31 Let's go, Maggie.

01:33 I was burned out from exhaustion, buried in the hail.

01:38 Poisoned in the bushes and blown out

01:40 On the trail, hunted like a crocodile, ravaged in the corn.

01:46 Come in, she said, I give y'all shelter for us.

Sweaty, exhausted athlete looking up; hands provide comfort after physical exertion.

We all run our own race but we're never alone

We All Run Our Own Race. But We're Never Alone. Through the highs and lows, the easy miles and the ones that truly test our grit, there's a thread of support that connects every runners to something greater: Community. It's the crews who cheer loudest and the pacers who won't let up that push us past what we once thought was our limit.Together, We Fly Higher.

Outdoor group run with motion blur. One athlete smiles and claps, others run by.

HOKA means 'to fly'

Our brand was inspired by the sensation and pursuit of flying down a mountain. Te reo Māori has a word, Hoka, that means “to fly” that perfectly captures this feeling. We acknowledge our connection to this language and have deep respect and gratitude for Māori language and culture.